Red Rock Bicycle Co

Red Rock Bicycle Co — Premier Bike Shop in St. George, Utah

Red Rock Bicycle Co is a premier bicycle shop located in St. George, Utah, offering an extensive selection of road, mountain, and gravel bikes for sale and rental, along with professional bike fitting, full-service repairs, and a comprehensive inventory of cycling accessories and apparel. Positioned in the heart of Southern Utah's cycling capital, the shop serves a diverse clientele that includes local commuters, recreational riders, competitive racers, mountain biking enthusiasts, and touring cyclists who are drawn to the region's exceptional riding conditions — over 300 days of sunshine, dramatic red rock scenery, and an expanding network of paved bike paths, gravel routes, and singletrack trails that make Washington County one of the most versatile cycling destinations in the western United States.

Bike Sales and Expert Fitting

Red Rock Bicycle Co carries current-model bicycles from leading manufacturers across all major cycling disciplines, with particular emphasis on the bike categories most suited to Southern Utah's terrain and riding conditions. The road bike selection includes lightweight climbing bikes for the region's challenging canyon ascents, endurance bikes for long-distance rides through the desert, and aero bikes for the competitive racing community. Mountain bike inventory spans cross-country, trail, enduro, and downhill categories, reflecting the full spectrum of off-road riding available within a short drive of St. George. The shop's professional bike fitting service uses advanced measurement and analysis tools to match each rider to the optimal frame size, saddle position, handlebar reach, and cleat placement, maximizing both comfort and power transfer. Proper fit is especially important for riders tackling long desert rides where an uncomfortable position compounds over hours of riding in heat. For riders visiting the area, the things to do in St. George page covers more outdoor adventures beyond cycling.

Rental Programs and Demo Rides

The rental program at Red Rock Bicycle Co provides access to high-quality bikes for visitors and locals who want to explore Southern Utah's cycling opportunities without the commitment of purchasing. Road bike rentals allow visitors to experience iconic rides like the Snow Canyon Loop, the climb to Pine Valley, or the scenic route through the Red Cliffs Desert Reserve on properly maintained, performance-oriented equipment. Mountain bike rentals put riders on capable trail bikes suited to the area's diverse off-road terrain, from the flowy singletrack of Bearclaw Poppy to the technical slickrock of Gooseberry Mesa. The shop also offers demo days where riders can test current-model bikes on local trails before making a purchase decision, providing real-world riding experience that showroom visits cannot replicate. Gravel bike rentals have become increasingly popular as more riders discover the network of unpaved roads and mixed-surface routes that wind through the desert landscape surrounding St. George.

Full-Service Repair Shop

The repair department at Red Rock Bicycle Co is staffed by experienced mechanics who handle the full spectrum of bicycle maintenance and repair, from routine tune-ups and tire changes to complex overhauls involving suspension service, wheel building, electronic shifting system diagnostics, and hydraulic brake service. The desert riding environment demands more frequent maintenance than many other regions — fine red sand accelerates wear on drivetrains, bearings, and brake systems, while the rocky terrain takes a toll on tires, rims, and frames. The mechanics at Red Rock Bicycle Co are intimately familiar with these desert-specific challenges and can recommend maintenance schedules, component choices, and protective measures that extend the life of equipment in this harsh environment. Same-day service is available for common repairs, and the shop maintains an extensive parts inventory to minimize wait times for more involved work.

Cycling Community and Events

Red Rock Bicycle Co serves as a hub for the St. George cycling community, hosting group rides, supporting local racing events, and providing the gathering place where riders connect, share route information, and plan adventures. The shop organizes regular group rides at various skill levels, from casual social spins on the bike path to fast-paced training rides that prepare local racers for competitive events. The staff can provide detailed route recommendations for any type of cycling — from beginner-friendly bike path loops to challenging backcountry gravel routes — drawing on their collective knowledge of the region's extensive and ever-expanding cycling infrastructure. Red Rock Bicycle Co also supports the broader cycling advocacy efforts in Washington County, recognizing that continued investment in cycling infrastructure benefits both the local riding community and the growing cycling tourism economy that brings visitors and their spending to Southern Utah. Cyclists looking for post-ride dining should check out the restaurant guide for refueling options.